Success in China requires local knowledge and resources to compete effectively – something that both new and existing entrants into the market struggle to obtain. Joint ventures and alliances can be an effective method of achieving these, but companies need to set the right foundations before signing any deal. Aligning vision, strategy, and ways of working while incorporating mechanisms that enable flexibility and preserve the balance of power is no small undertaking.
Serica’s Joint Venture & Alliance solutions enable you to form powerful and sustained partnerships with established local players. From identifying and negotiating with prospects to integration support and intervention management, we maximize value faster and with greater certainty.
Define your goals, establish partnership criteria, outline the scope of the deal, and develop a strategy to deliver.
Engage, qualify, and shortlist prospects, then negotiate the deal with your selected local partner.
Provide integration support, monitor progress, and intervene where needed to keep your partnership on track.